The agency was briefed to launch a social message campaign with wai-wai’s brand name. The greatest challenge for this project was to break through the orthodox Nepalese society through Wai Wai’s brand name, which has been an endeared product in the Nepalese market. Thus, we had the following objectives of this project:

• To leave an impact on the society with a social-message, without upsetting the audience and yet being a voice of change.
• To create maximum emotional response from the audience and thereby create an emotional bonding with the brand.

Execution:We began with social media anticipation campaign, organized women slam poetry, and finally released the video, as recited by Nawaraj Parajuli, a well-known poet of Nepal.

Outcome:The campaign successfully reached the hearts of millions of Nepalese people and thus had maximum organic shares and reach. The video also created high audience engagement in Wai Wai Nepal’s facebook page.