A breakthrough campaign in the steel industry of Nepal, Pashupati TMT took an approach of humorous and very relevant route for its brand campaign. The route broke out of clutter in the industry where nationalist sentiment and larger than life feeling were prevalent. The TVC is designed in such a way which could clearly deliver the message to audience setting Pashupati TMT apart from other Steels TVCs. The simple insight behind this TVC was when a house is strong, a sense of relive establishes. Thus, they can sleep well at night. This is humorously portrayed in this TVC.